Commitment to Quality

“Mere allocation of huge sums of money for quality will not bring quality.” – W. Edwards Deming

Quality Overview

A commitment to quality is a culture issue for both product and service businesses. Leaders must set high standards for quality and constantly work to maintain the standards so that employees and customers know that it is part of the culture and important at every level of the organization.

Quality includes a set of processes and tools that help team members ensure that quality is monitored and lapses in quality are detected and addressed immediately.

Why Commitment to Quality is Important to a Leader

Everyone gets frustrated when the buy a product that does not work as promoted or eat at a restaurant that provides poor service. Quality is extremely important to any business or organization. Leaders are responsible for having systems in place to ensure that quality standards are met. If not, your business will soon be in trouble. commitment to qualityLeaders set the standard and also model the behaviors that demonstrate a commitment to quality.

Benefits for the Leader

Think of companies that have an excellent reputation for quality. You will find that the employees and leaders are happy and committed to maintaining their commitment to quality and ensuring that it is a part of the organization’s culture. Leaders who stress quality and model this focus to team members will rise in the organization much faster than those who don’t put a focus on quality.

Top 3 Coaches Recommendations for Commitment to Quality
  1. Consider steps you could take to create a culture within your organization that seeks opportunities to improve quality and plan your product and processes by aiming for both high quality and high value to set your goods and services apart from your competition in the marketplace.
  2. Be aware of what is being said on social media sites about your organization. This is especially important for those in service industries, such as restaurants and lodging.
  3. When you hear concerns about your products or services, make a note and ensure that the concerns are addressed with the highest priority.
Measure and Improve Your Commitment to Quality Skills

Be determined to improve your commitment to quality. Take the short commitment to quality self-assessment on this page to identify where to improve your commitment to quality. Then, get more coaches’ recommendations in Chapter 12 of The Leadership Compass: Mapping Your Leadership Direction to help you fine-tune your commitment to quality.

Related Competencies:



Measure your quality skills and behaviors!

Select your level of agreement with each statement in the self-assessment.
When answering the questions, consider how others might evaluate your commitment to quality.


Recommended Quality Books:

See the American Society for Quality at for additional resources.

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