“ Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” – Mary Lou Cook

Creativity Overview

Creativity is the act of thinking differently from the norm and includes thinking differently about an approach to a problem or task. Creativity tools such as brainstorming lead to approaches that can save time, increase quality, or create differentiation from the competition.

 Why Creativity is Important to a Leader

Leaders who encourage their teams to be creative will approach problems from a different perspective that helps the team stand out. Creativity is difficult to institute in some organizations because leadership wants to do things the way they have always done them. InCreativity today’s highly competitive market it is often the creative, innovative organization that stands out and grows.

We especially encourage creativity in problem solving. There is always a different perspective to consider when approaching a problem. Often, this different perspective enables the individual or team to solve a problem faster and with a better result.

Benefits for the Leader

Creativity can be a clear differentiator when faced with a problem. The problem can often be solved faster and with a better solution. Leaders who encourage creativity in their team and with individuals gain greater loyalty from team members because they are empowered to use their talent and intelligence to find better ways of doing things. Leaders can also present solutions to customers in ways that help them stand out from any competition.

Top 3 Coaches Recommendations for Creativity
  1. Create the right environment by rewarding creative ideas and solutions.
  2. Assemble teams that offer a diversity of background, culture, experience, and education. Diversity brings different perspectives on solving problems and providing innovative ideas.
  3. Use brainstorming techniques. Have group members think of all possible ideas or solutions with the understanding that none are considered ridiculous.
Measure and Improve Your Creativity Skills

Be determined to improve in creativity! Take the short creativity self-assessment on this page to identify where to improve your creativity skills. Then, get the coaches’ recommendations in Chapter 5 of The Leadership Compass: Mapping Your Leadership Direction to help you fine-tune your creativity skills and behaviors.

Related Competencies:



Measure your creativity skills and behaviors!

Select your level of agreement with each statement in the self-assessment.
When answering the questions, consider how others might evaluate your creativity.

Recommended Creativity Books:

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